About Me
I'm Laura, founder of Qualia Collective, late-diagnosed ADHDer, and someone who has spent over a decade trying to make work actually work for people.
That decade was in HR leadership, most recently as Head of People at Oatly UK&I, where we built a people function that won Sunday Times Best Place to Work. While I was there, I completed an MSc in Organisational Psychology at UCL, which gave me something the day-to-day couldn't: a genuine grounding in what the evidence actually says. In a field awash with well-meaning myth and oversimplification, that matters more than I expected.
I work with progressive, purpose-led organisations who want to take neuroinclusion seriously, not as a policy exercise, but as a genuine question of how work gets designed. My work sits at the intersection of:
Organisational psychology
Lived experience of AuDHD and dyslexia
Senior HR leadership
Practical workplace design
What makes this combination useful is that each element informs the others. The organisational experience, the research literacy, and the lived reality of navigating workplaces that weren't designed with my brain in mind don't sit in separate boxes. They show up together in the work.
Rather than stopping at awareness or compliance, I help organisations understand how different minds actually experience work, and how systems, expectations, and management practices can be designed to reflect that. In practice, that looks like:
Training that people actually remember
Workshops that move things forward
Coaching for individuals figuring out how to perform on their own terms
Advisory work for leaders who want to get this right
All of it science-backed, bespoke, and delivered with warmth and, where it fits, a decent amount of humour.
Contact me
Interested in working together? Fill out some info and I’ll be in touch shortly. We can’t wait to hear from you!